The Meaning of Profit for Krempyeng Market Gresik’s Merchants through the Cultural Perspective
806 Interdisciplinary Social Studies, 1(6), Mar 2022
by Agustin (2020) where research explained the strategy of paying attention to services to
obtain profits, traders pay attention to the value of service by maintaining ethics, meeting
customer demands, being patient, using polite language, and implementing a delivery system.
Krempyeng Gresik Market traders try to provide the best for buyers or consumers so that
they want to shop back at their stores or kiosks, for example providing the five dimensions of
the best quality of service, namely first Tangibles (tangible) such as in a clean place, fragrant,
a wide trading place so that buyers are not crowded, not muddy, and comfortable. The second
is Reliability (reliability) as when serving buyers traders must respond quickly. The third is
Responsiveness (responsiveness) such as providing good service, being polite, friendly. The
fourth is the assurance (guarantee) such as sellers have many abilities in terms of
communicating with buyers, sellers have many abilities in their service. The fifth is empathy
(empathy) as traders understand the needs of their buyers and traders memorize with buyers
who have subscribed. All these qualities are done so that buyers feel satisfied with the facilities
and infrastructure in the traditional market and still survive to shop at Krempyeng Gresik
Market, then the five dimensions of service quality are interpreted with satisfaction for market
users.
In accordance with the results of research that has been conducted by researchers on the
ethical value of Islamic business traders in Krempyeng Gresik Market where there are a
kujujuran, trust, friendship, sincereness, and blessings. Meanwhile, research conducted by
Lubis et al (2021) where the research shows the application of Islamic business ethics to
Muslim entrepreneurs in Laladon Village by applying the principles of unity, justice, trust,
responsibility, honesty, products sold halal, and not doing mall business has been applied in
entrepreneurial activities.
The result with the causal relationship of the application of Islamic business ethics which
became the cultural value of a habit run by traders of Krempyeng Gresik Market resulted in a
blessing where market traders Krempeyeng Gresik used some of the profits used to practice
shalih charity for the acquisition of business profits and grateful for all the favors. Gratitude
and charity are part of the religious value that traders have done in the Krempyeng Gresik
Market. Meanwhile, according to Yulanda's research (2019) where the study showed that the
main value of religion in traders is the value of brotherhood and a sense of success. These
values are what make the traditional market can still maintain its existence until now as well
as traders in Krempyeng Gresik Market.
There is no pleasure, whatever form it feels, but it comes from God. On that basis, God
requires man to always be grateful to Him, by always remembering that the pleasure comes
from God, continuing to say hamdalah, and further providing as his wealth in the ways that
God has spoken of. A person who has gained the knowledge to be grateful, will get blessings
in his life so that God will always multiply the pleasure for him. Allah said" And remember
when Rabbmu proclaimed: Surely if you are grateful, surely we will add (favors) to you, and
if you deny (My favor) then indeed My punishment is very painful" (Qs. Ibrahim/14:7). In
another verse, Allah says "And whoever is grateful then he is grateful for his own good" (Qs.
An-Naml/27:40). Imam Al-Qurthubi rahimahullah said: "The benefits of gratitude will not be
felt, except by the perpetrator himself. With it, he deserves perfection from the favors he has
obtained, and they will last and increase. Like gratitude, it also serves to bind the pleasures that
have been obtained and achieve the pleasures that have not been achieved" by being grateful,