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E-ISSN: 2808-5051

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THE DESTINATION ATTRIBUTES ON THE REVISIT INTENTION

MEDIATED BY THE DESTINATION IMAGE

Yasin Nur Rohim

, Wahdiyat Moko, Mintarti Rahayu

provides holiday destinations for families guidedby Sharia rules (Razalli et al., 2013). Chanin

et al. (2015) explained that the tourism industry is a large industry and is seen as a sector that

accelerates economic growth. The implications of the rise of the tourism industry that can

increase tourist visits, government revenue, can also benefit local communities as a livelihood.

globally. Non-Muslim countries such as Australia, Taiwan, Korea, Japan, countries in Europe,

specifically serve the Sharia tourism segment (Chanin et al., 2015). Many domestic and foreign

tourists are interested in Halal tourism such as inns or hotels syariah, Halal culinary or Islamic

destinations.

the top rank.

1209 Interdisciplinary Social Studies, 1(9), Jun 2022

Communication category. In this category, the assessment is based on how tourism businesses

promote their services to make it easier for tourists, for example by releasing Halal restaurant

guides or guidelines for tourists. GMTI 2021 also positions Indonesia as the number three

destination in the pelayanan category. Assessment based on how a destination offers a good

experience for Muslim travelers, including at airports, restaurants, and hotels (Widyanti, 2021).

of providing Halal tourism services, namely access, communication, environment, and services

considering that Indonesia has won many awards in the realm of world Halal tourist

destinations. For example, in 2019, Indonesia was ranked first as wisata Halal terbaik in the d

unia version of the Global Muslim Travel Index (GMTI) outperforming 130 other participating

countries (Kemenparekraf, 2021).

stunning culture. One of them is East Java, based on the statement of Arofani from IDNtimes

(2020) as the largest province in Java Island, there are many interesting tours owned by East

Java. All kinds of tourist attractions are here, such as gunung Bromo, gunung Semeru, makam

para wali, taman flora and fauna, historical relics of the Mojopahit-Singosari Kingdom, unique

mosques, Cangar baths, Jatim Park, Situbondo White Sands, Ngliyep Beach, and a series of

bringing up the motto, logo, interior ornaments, room facilities, hotel facilities as well as the

uniforms or clothes worn by the hotel employees.

maximum service quality will have an impact on the value of customer satisfaction felt by

customers. In conditions of competition between conventional hotels and Sharia hotels, what

needs to be considered is to create a competitive advantage that makes customers revisit the

place of business or revisit intention, so that the business can survive, compete and control the

market share.

intention of returning international visitors suggestively allows the manager or destination

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Islamic attributes. Islamic physical attributes are one of the important tools when Muslims

decide to buy tourism products or services. According to Battour et al. (2014) in Nawi et al.

(2019) Islamic physical attributes of Sharia tour packages can attract Muslim consumers such

as restaurants with Halal logos or Islamic-free dress codes.

important in conducting an evaluation. Chen (2010) in Nawi et al. (2019) says that brand image

is seen as an important element of consumer satisfaction, and companies invest in improving

product quality to attract consumers. Echtner and Ritchie (1993) in Chelliah et al. (2021)

Attributes

Revisit intention

Attributes

et al., 2021; Suryani et al., 2020)

of destination attribute variables on re-visit intentions and the role of destination image as a

mediation variable.

METHOD

focused on explaining the cause-and-effect relationship between several situations described

in variables for which a conclusion will then be drawn. This study used quantitative data. The

primary data collected in this study was in the form of a questionnaire obtained directly from

respondents who had stayed in Sharia hotels. As for secondary data, in this study, the secondary

1211 Interdisciplinary Social Studies, 1(9), Jun 2022

data sources are literature, articles, journals, and sites on the internet related to the research

carried out.

East Java. The consideration of making Java Timur as a research location is because Java Timur

is a tourist destination province in Indonesia and East Java (Malang Raya) is included in the

Development of 10 destination prioritas n asional in 2018 which refers to GMTI standards as

Indonesian Halal tourism (Kemenparekraf, 2021).

RESULTS AND DISCUSSION

significance of the estimated parameters. The statistical test for hypothesis testing is with t-test.

The t-table value for 5% alpha is 1.96. So the criterion of acceptance of the hypothesis is when

t-statistics > t-table (t-statistics > 1.96) (Sholihin & Ratmono, 2020). T-statistical testing in the PLS

is carried out by the resampling method, which can also minimize the abnormality of the

research data. Table 2 shows the results of resampling the direct influence of independent

variables on dependent variables. Table 2 shows the results of the influence of the mediation

of the destination image variable on the influence of destination attributes and the intention to

shown in figure 1 as follows:

p-value

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hypothesis in this study were obtained. In general, it can be concluded that the relationship

between variables has a significant positive influence between one variable and another.

Furthermore, a detailed explanation of the influence between each variable can be seen in the

with a t value of 2.229. The value is greater than t of the table (1,960). These results mean that

destination attributes have a direct significant influence on the intention to revisit which means

they correspond to the first hypothesis where destination attributes have a significant effect on

returning intentions. This means Hypothesis 1 is accepted.

attribute variable (X) with the destination image (Z) showed a path coefficient value of 0.560

with a t value of 9.807. The value is greater than t-table (1,960). These results mean that

destination attributes have a significant influence on the destination image which is meaningful

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variable (Z) with the intention to visit again (Y) showed a path coefficient value of 0.634 with

a t value of 10.186. The value is greater than t of the table (1,960). These results mean that the

image of the destination has a significant influence on the intention of the return visit which is

meaningful according to the third hypothesis where the image of the destination has a

significant effect on the intention to visit again. This means Hypothesis 3 is accepted.

as a standard of significance. The path coefficient of influence of the destination attribute on

the intention to visit again with the direc efect is 0.521, while after the direct effect it is worth

0.13. This means that the coefficient of the direct effect path is greater than the indirect effect.

These results mean that the image of the destination has a significant influence in bridging the

attributes of the destination to the intention to visit Again with the category of Partial

Mediation. This means Hypothesis 4 is accepted.

The Effect of Destination Attributes on Returning Intentions

the intention of revisiting. This means that the better the destination attributes of a destination,

not serve alcoholic beverages and non-Halal foods. Food products served in restaurants must

be kosher. In other words, the hotel will provide facilities, support services and food that meets

the requirements of Islam. This indicates that consumers first saw from the aspect of serving

Sharia-compliant food in the form of Halal or not food from the hotel. Based on the

characteristics of respondents, it shows that the most dominant respondents are millennial

generation Y and generation Z. According to the Ministry of Tourism (2018) is the generation

who prefers Sharia hotels for trust in the Sharia of hotels.

et al. (2015) regarding the revisit intention.

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conventional hotels coupled with destination attributes both physical and interaction with staff,

creates a different image in this place. Customers feel that the existence of a hotel with a Sharia

concept that is a differentiator coupled with good attributes will improve the good image of the

hotel. Related to the characteristics of respondents, the respondents who stayed were mostly

those who had a family and worked so that Sharia products were guaranteed to be something

that was needed.

The Influence of Destination Image on Visiting Intentions

influence on the intention of visiting again. This means that when a Sharia hotel has a positive

image produced from the product brand, the purpose of a product and the uniqueness of the

product, it will increase the customer's intention to revisit a place in this case a Sharia hotel.

Tourism companies can use utilizing a brand image to have a positive relationship with

consumer satisfaction as supported by Jeon (2017) who emphasizes that the brand is one of the

powerful tools in marketing. Thus, tourism companies can improve their brand image by

improving products and services based on a religious perspective that can lead to increased

negative the product can apply Islamic rules, the lower the image of the Sharia hotel, the more

positive the guest's assessment of the image of Sharia services will increase the intention to

revisit

(2017) that the concept of image is one of the most important elements for tourist destinations.

Destination image is an important feature in the assessment of a destination by tourists, in

preference and generates loyalty to a destination. In addition, the image of the destination also

has an important role in determining whether tourists will visit a destination again. Widjaja

et.al. (2018) explained that in the aspect of society, the image of a destination can increase if

the destination is able to encourage responsible behavior between visitors/residents. In

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again. The results show that the image of the destination significantly affects the intention of

returning a visit

The Effect of Destination Attributes on Visiting Intentions Remediated by Destination

Image

visit again through the image of the destination. This can be interpreted to mean that the hotel

attributes felt by guests staying at a positive Sharia hotel will bring out a good image of the

between destination attributes and the intention to visit again is partial mediation. Destination

image plays a role in mediating part of the relationship between destination attributes and

returning intentions, which means that the destination image can bridge the influence of

destination attributes on the intention to visit again, which means that the better the attributes

of the destination of the Sharia hotel to the physical quality and services available at the Sharia

hotel will cause a good image and when the guest feels a good image of the Sharia hotel, the

intention to visit will arise back notel Sharia. However, even so, in the absence of a destination

image, the perceived destination attributes can increase customer intentions in using and

revisiting Sharia hotels.

attributes of the destination during their stay in a Sharia hotel increase the guest's intention or

desire to continue to stay back at the Sharia hotel. Attributes both physical and in the form of

service during the stay will encourage the guest's intention to revisit the Sharia hotel. The

better the destination attributes, the higher the guest's intention or desire to continue staying

back at the Sharia hotel.

positive image or reputation in a Sharia hotel is able to increase the intention or desire of guests

to make a re-visit. The positive reputation of Sharia hotels received by customers, the intention

or desire of customers to return to visit is even higher.

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Sharia hotel destinations. This is possible because the good attributes of Sharia hotels that are

felt by customers will improve the image of the hotel. So that with the increase in the image of

the hotel, customers will visit Sharia hotels again. The nature of destination image mediation

in the influence of destination attributes and visiting intentions is partial mediating, which

means that destination attributes can still affect the intention to visit again without going

through the destination image.

Fletcher, J., Fyall, A., Gilbert, D., & Wanhill, S. (2018). Tourism: Principles and Practice (6th