The Use of Digital Marketing and Its Impact on Increasing MSME Sales

Authors

  • Siti Nurul Khaerani Faculty of Economics, State University of Malang, Malang, East Java, Indonesia
  • Sudarmiatin Sudarmiatin Faculty of Economics, State University of Malang, Malang, East Java, Indonesia

DOI:

https://doi.org/10.55324/iss.v1i8.193

Keywords:

digital marketing, sales increase, MSMEs

Abstract

The increasing number of internet users provides opportunities for MSMEs to use digital marketing as one of their marketing strategies. There are several digital marketing platforms that can be used, including the Web, SEO, Social Media and others. This article discusses the use of digital marketing for MSMEs and the impact of using digital marketing on increasing MSME sales. The research method used is qualitative research. With the number of informants as many as 12 MSME owners who were interviewed with different types of businesses. The results show that social media is one of the most widely used digital platforms by MSMEs. And give the impact of an increase in sales of SMEs. In some MSMEs the increase in sales through online is no more than traditional sales.

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Published

2022-05-24

Issue

Vol. 1 No. 8 (2022): Special Issue

Section

Articles

License

Copyright (c) 2022 Siti Nurul Khaerani, Sudarmiatin Sudarmiatin

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