Falah, Z., Makarim, N.H., Sabiq, M.I. and Darmawan, F. 2025. The Influence of Influencer Affiliate Marketing Strategies on Generation Z’s Purchasing Decisions: An Analysis of Business Communication on the TikTok Platform. Interdisciplinary Social Studies. 4, 3 (Jun. 2025), 224–230. DOI:https://doi.org/10.55324/iss.v4i3.848.