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The Influence of Product Innovation on Marketing Performance through Competitive Advantage in Rattan MSMEs in Cirebon Regency

Yuli Indriyani , Universitas Swadaya Gunung Jati ID ,
Misbak Misbak , Universitas Swadaya Gunung Jati ID ,
Soesanty Maulany , Universitas Swadaya Gunung Jati ID
DOI DOI: 10.55324/iss.v5i4.1117
1843-1855
2026-07-04

The Influence of E-Service Quality on Repurchase Intention through E-Customer Satisfaction on Shopee Food Application Users in Cirebon City

Siti Amanah , Universitas Swadaya Gunung Jati ID ,
Ramlah Puji Astuti , Universitas Swadaya Gunung Jati ID ,
Soesanty Maulany , Universitas Swadaya Gunung Jati ID
DOI DOI: 10.55324/iss.v5i4.1126
1830-1842
2026-07-04

The Influence of Brand Personality, Brand Love, and Brand Image on Brand Advocacy (A Study of iPhone Users in Cirebon)

Triyana Aldi Saprudin , Universitas Swadaya Gunung Jati, Indonesia ID ,
Ramlah Puji Astuti , Universitas Swadaya Gunung Jati, Indonesia ID ,
Soesanty Maulany , Universitas Swadaya Gunung Jati, Indonesia ID
DOI DOI: 10.55324/iss.v5i3.1103
1036-1047
2026-06-12
1 - 3 of 3 items